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North America

“Why are you so obsessed with me?” – YPulse x Goodwill, TMRE 2025

Watch Goodwill CMO Onney Crawley and YPulse CRO Chanon Cook discuss “Why Are You So Obsessed With Me?” — a fireside chat revealing how Gen Z turned thrifting into social currency, how TikTok fuels it, and what the data says about the next wave of youth spending.

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