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Replay: Influencers Anonymous

Word of mouth has been revolutionized (again) by young consumers: it has moved fully online, and nano-influencers—think regular people with a few hundred followers—are the arbiters of advice. So what does word of mouth and influencer marketing look like now?

Get all the key insights from our latest trend report: Influencers Anonymous. Chief Content Officer MaryLeigh Bliss will walk you through how word of mouth has been revolutionized (again) by young consumers. Understand the new meaning of “word of mouth”, getting into Gen Z’s product research habits, their trust in influencers compared to their friends, and where TikTok stands in it all even in the wake of a potential ban. (Because, of course, TikTok is part of the story.) 

 

In this 30-minute webinar, you’ll learn:

  • What kinds of product recommendations young consumers rely on most
  • How influencers follower count plays a role in their word of mouth credibility—or rather, doesn’t
  • Where Gen Z and Millennials will be hearing social media word of mouth if not on TikTok

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