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Originally presented on July 26, 2022. Gen Z is fundamentally different from any It's a fact: Gen Z burns through microtrends at an exhausting clip. Whether it's Dark Academia, Cottagecore, or Coastal Grandma (we swear these are all real), by the time you even decipher one, Gen Z has moved on to the next. How can you even keep up? YPulse experts Anastasia Pelot and MaryLeigh Bliss walk you through the underlying Gen Z values and behaviors behind the latest microtrends, empowering you to create a more holistic and agile youth marketing strategy.