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What cultural moments matter to young people today? Gen Z and Millennials are transforming what "pop culture" means, creating a whole new set of rules for the brands that want to reach them. While reliance on a media calendar of set events has been the norm for marketers, Gen Z especially is shifting attention to a less predictable set of moments driven by social media. YPulse's Pop Culture Redefined trend research explores what Gen Z and Millennials consider the biggest pop culture moments, the current role of live TV, and how brands can engage with the media moments they're actually paying attention to. Download the Pop Culture Redefined trend report here.
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