Brand Tracker Spotlight

Nike has been a consistent favorite brand among Gen Z, who cite the brand’s comfort and their inclusion as major reasons that they like it. It’s also the brand that scores highest on the “cool” diagnostic across all industries and ranks as the “coolest” fashion brand among young consumers overall.

To see how you can track Nike and 400 other popular youth brands along 20 diagnostic measures, set up your own YPulse demo.