Trend Deep Dive: Gender Blur

Jul 29 2021

Gender stereotypes are being broken and “masculinity” / “femininity” as they were once known are changing—and Gen Z and Millennials are fueling the shift. They’re remixing what it means to be male and female, trying gender on as styles that can be taken off at any time, and ushering in an era of openness to fluidity. But—are culture, media, and brands up to date with the way Gen Z and Millennials are thinking about gender? YPulse’s Gender Blur Trend Report digs into these generations’ views on gender, existing in the blur between binaries, and how brands can adapt to Gen Z and Millennial’s gender-fluid future.

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