What’s Working feat. YouTube

YouTube's Karissa Zigarovich (Global Head of YouTube Brand, Reputation & Entertainment Insights) and Kaley Mullin (Brand Strategy & Audience Insights Lead) join YPulse Chief Content Officer MaryLeigh Bliss to discuss how the YouTube Trends Council keeps the brand up-to-date on the latest trends and preferences of video-streaming digital natives.

Our What's Working webinar explores how YouTube identifies trends, uses them to inform campaigns, and leverages YPulse research to stay one of Gen Z's top brands.