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What’s Working featuring Bleacher Report

When the pandemic hit, sports came to a screeching halt, forcing media brands into completely unknown territory. How did Bleacher Report pivot their content to keep young sports fans engaged during the biggest sports drought in history?

Our What's Working webinar explores the ways in which this innovative brand leveraged YPulse research and used their platforms to draft a new sports media playbook on the fly. From what they learned to what they'll be bringing with them into the future, we're sharing how they made turned struggle into success and what all brands need to know about the next era of sports fans.