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In this historic year, young people have been activating to stand up for their beliefs, and their political views are being reshaped in the lead up to a divisive election. Feeling unheard has led to Gen Z and Millennials taking causes into their own hands, and they’re motivated to create the changes they want in the world. For brands, understanding what issues most matter to them now—and how they want you involved—has become essential.
Join us to explore these generations’ political outlooks, their involvement in activism, what they expect from the brands they support, and more key insights on what issues are driving their votes and their purchases at this vital time.