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YPulse Brand Tracker ratings collected daily between 12/30/24 – 6/29/25 among a nationally representative sample of 13-39-year-olds in North America (U.S. & Canada)
YScore+ is how YPulse assesses a brand’s cultural relevance with Gen Z & Millennials. It represents an unweighted average of the 20 youth-centric brand diagnostics YPulse is tracking daily for each brand. Learn more here.
To create your own brand rankings across any audience and for any brand metric, visit the Brand Rankings tool (available exclusively to Pro users).
Looking to see how the top brands have changed over time? View the H2 2024 Top Performing Brands List.