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ArticleNorth America

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The #1 Item on Tweens’ Holiday Wish Lists in 2026

‘Tis the season, and tweens have been thinking about what’s going under the tree! In fact, tweens told YPulse what they wanted for the holidays back in June as part...

November 11, 2026

ArticleNorth America

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How Gen Z is Snacking, in 3 Stats

Gen Z are some of the biggest snackers out there, and they know it, too. YPulse’s Snacking data shows 68% of 13-24-year-olds agree, “I can’t live without snacks.” At first...

November 10, 2026

ArticleNorth America

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Gen Z’s Top 10 Favorite Apps in 2026

Gen Z’s phones are never far away: YPulse’s Mobile/App Behavior data shows Gen Z spends an average of 7 hours a day on their smartphones. And while social media claims...

November 9, 2026

ArticleNorth AmericaWestern Europe

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No Fanfic November on The Viral List

AO3 is down and all hell broke loose in the fanfic community Last week, the nonprofit behind Archive of Our Own (better known as AO3) announced that AO3 would be...

November 6, 2026

Trend ReportNorth America

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The 2026 Gen Z Ranking Report

What brands, TV shows, games, celebs, and platforms are winning with Gen Z? YPulse asks teens and young adults these things each year, allowing them to name their favorites without...

November 5, 2026

Includes Data File

ArticleNorth America

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The Top 15 Coolest Brands to Tweens Right Now

“Cool” is a coveted label that brands across industries are constantly trying to earn. Even the youngest consumers and household influencers—tweens—already have plenty of opinions about which brands are cool....

November 5, 2026

Behavioral ReportNorth AmericaWestern Europe

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Mobile/App Behavior Report

Gen Z and Millennials still keep their phones within arm’s reach, but they’re starting to rethink how much of their lives actually run through them. Teens are spending less time...

November 4, 2026

Includes Data Dashboard

Includes Data File

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ArticleWestern Europe

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European Gen Z’s Top 10 Favorite Content Creators

This year, a familiar Gen Z assumption made the rounds again: influencer fatigue. Over the summer, headlines like “Love Island tanks as Gen Z cools on influencer culture” suggested these...

November 4, 2026

WebinarNorth America8 MIN

Report Read Out: Fashion Preferences and Style

November 3, 2026

ArticleNorth America

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6 Movie Marketing Experiences Gen Z Wants

YPulse predicted that in 2026, Gen Z would help save the movie theater. And, well, what can we say? We were correct! YPulse’s Back to the Movies trend data shows...

November 3, 2026

ArticleNorth America

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How Gen Alpha is Writing Their Holiday Wish Lists

Halloween is over, so you know what that means: Merry Christmas! Young consumers are already gearing up for the holiday season—including some of the biggest shoppers of all: Gen Z...

November 2, 2026