Behavioral REPORT

Topline: New Year Plans

Millennials aren’t taking a passive approach to 2019. In fact, seven in ten started the new year with a resolution in mind or a plan to come up with one—an increase of close to 20% from last year. Their resolutions for 2019 fall in range of categories from finance to relationships to health/wellness, with the latter top of mind. Beyond their resolutions, Gen Z and Millennials have a positive outlook for this year. Excited and happy are 13-36-year-olds top feelings regarding the coming year. Anxious follows as the third most common feeling, with females driving this feeling. Gen Z and...
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BEHAVIORAL REPORT
Topline: New Year Plans
North America
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