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Based on YPulse Brand Tracker ratings collected daily among 13-39-year-olds in North America (U.S. & Canada) between 12/30/2024 – 06/29/2025
Brands included in the analyses had the highest YScore+ performance within each Industry (Download the Brand Lists & Data)
What is the Industry Performance Drivers Analysis? We used our powerful Performance Drivers methodology to reveal which of our 20 youth-centric brand measures are most important in driving success for the top performing brands in each Industry. Results are available for both Mindshare and Purchase Intent, and each are segmented by generation. As drivers results aren’t very fast changing, we’ll be updating these analyses 2x per year.
The H1 2025 Drivers include the new add it Quick Service Restaurants (QSR) add it in 04/07/2025.
Looking to see how drivers have changed over time? View the H2 2024 Industry Performance Drivers.
Navigate the Industry-level Performance Driver Analyses with our interactive charts to:
Interested in going even further with a custom drivers analysis? Our Studio team can complete custom drivers analyses for any group of brands and demographics. Reach out to support@ypulse.com to learn more about services options.