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GEN Z 101

Cool Brands 2024

Find out what “cool” means – and which brands have it – according to Gen Z across North America and Europe.

Watch youth insights experts MaryLeigh Bliss and Anto Ficatier as they walk you live through YPulse’s latest Cool Brands rankings, the biggest risers and fallers, and just what you can do to be cooler with Gen Z.

Get a FREE Brand Report Card

See how any one of the +1,000 brands we track are performing with Gen Z on multiple metrics, including authenticity, affinity, and even coolness. 

A YPulse representative will walk you through your custom brand report card.

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