- Aug 16 2019
Why You’re Seeing “Hot Girl Summer” Everywhere, On The Viral List
Hot Girl Summer is the defining meme of the season, brands are already swooping in with pumpkin spice everything, brand watchdog Estée Laundry has put Ulta Beauty on the hot seat, and more of what…
- Aug 15 2019
How This Gender-Free Brand Is Appealing to Cause-Driven Gen Z & Millennials
Young shoppers expect the places they shop to be inclusive, but some heritage brands are struggling to get on board. There’s a lot they could learn from The Phluid Project… The Genreless Generation is demanding…
- Aug 14 2019
Two in Five Young Consumers Have Spent Money In or On an App—Here’s What They’re Buying…
Young consumers are spending big mobile money—here are the top 16 things they’ve purchased in an app…
- Aug 13 2019
How Quizzes Came to Rule Online Shopping for Millennials
Quizzes aren’t just entertainment for young consumers—they’re also the hottest retail trend for brands trying to reach them…
- Aug 12 2019
Gen Z & Millennials’ 11 Favorite Apps Right Now
Is it gaming, chatting, shopping, social media, or streaming that keeps young consumers glued to their phones? We asked their favorite apps to find out… Gen Z and Millennials report looking at their phones an…
- Aug 09 2019
Disney’s Remake Mania Has Gone Too Far For Nostalgic Millennials On The Viral List
No one wants a Home Alone remake, it’s time to find your text door neighbor, a cafeteria is a universally relatable meme, and more news you need to know……
- Aug 08 2019
How Ugly Became Cool: An Infographic Spotlight
Our recently released report, Cult of Ugly, reveals how ugly has become cool—but this trend is about more than just being aesthetically unnerving, and brands are breaking the cardinal rules of the marketing playbook to get it right……
- Aug 07 2019
3 Brands Getting In Young Consumers’ Heads With Wellness Experiences
Brands know that Gen Z & Millennials care about their mental health and wellness, so more are getting involved in the space by bringing anxiety-relieving activities to young consumers in the form of pop-up experiences……
- Aug 06 2019
The Most Addictive Social Platform, According to Gen Z & Millennials
We found out what Gen Z & Millennials really think of the social platforms they use, gauging positive and negative associations like which one is the most fun, the most addictive, and more……
- Aug 05 2019
How Gen Z is Watching TV & Video Right Now, In 5 Stats
Gen Z didn’t cut the cord—they never connected it in the first place. The generation that never knew cable is watching plenty of video content, but they’re doing it differently. Find out how… Gen Z…