- Mar 10 2020
Actually, Millennials Are Doing Household Chores
Are Millennials and Gen Z incapable of doing household chores? We’re looking beyond generational battle headlines to tell the real story…
- Mar 09 2020
This Subscription Service Is Making Millennials Want Ugly Food
Gen Z and Millennials want to eat healthier and more sustainability—and they’re looking for unique food. Misfits Market is the subscription service putting all that in one box… Gen Z and Millennials are changing food…
- Mar 06 2020
Why Are 17M People Watching a Video About Orbeez—On The Viral List
A YouTuber filled his bathtub with Orbeez and 17 million people couldn’t stop watching, sales surged for The Honey Pot after a Target ad triggered online trolls, Lizzo pushes back against TikTok when they removed…
- Mar 05 2020
Gen Z & Millennials Want Brands To Support Causes—Here Are the 10 They’re Most Passionate About
Young consumers are cause-driven and expect brands to help make the world a better place—here are the these are the issues they are most passionate about right now…
- Mar 04 2020
How Social Media Is Changing Sports Viewing For Gen Z
Gen Z is finding the sports content they want to watch on social media—and now those platforms are making sporting events and athletes a bigger focus than ever before (and leaving long games behind)… Gen…
- Mar 03 2020
A $10M Super Bowl Ad Isn’t Enough to Change Gen Z & Millennials’ Minds About a Brand
Facebook spent an estimated $10 million on their first-ever Super Bowl spot. We looked to our youth brand tracker to see if the big game commercial made an impact with young consumers …
- Mar 02 2020
3 TikTok Trends Brands Should Know
These three things are getting billions of views from young consumers on TikTok—here’s what brands need to know…
- Feb 28 2020
Jif and Giphy Bring Back the GIF Debate on the Viral List
Jif made limited edition peanut jars to settle an ongoing debate, Spotify is notifying users that they’re top fans, everyone is excited for the Friends reunion, and Dior is getting backlash on their new “feminist”…
- Feb 27 2020
Meme Accounts, Tea Accounts, Influencers—Who Are Gen Z & Millennials Really Following On Social Media?
These are the people and accounts Gen Z & Millennials are really filling their social media feeds with—and there are big differences between the two groups…
- Feb 26 2020
3 Trends That Will Take Over Toy Aisles This Year
This week, we hunted through the millions of toys at the New York Toy Fair to find the playtime trends that will be hot this year… Life-sized Squishmallows and Care Bears roamed the Jarvis Center…