Articles
North America
All They Want For Christmas: Millennials’ Top Wishlist Items for 2015
We asked 1000 13-33-year-olds to tell us what's they really, really want to get ...
North America
The Great Campus Debate: Are Today’s College Kids Really Too Sensitive?
2015 has turned into the year the "fragile college student" narrative blew ...
North America
3 Tech Ads To See (& Learn From) Today
Even Millennials' beloved tech brands need to use marketing magic to capture the...
North America
Brands Wish Millennials A Happy #Friendsgiving
The Friendsgiving trend is staying strong with Millennials, and brands are helping th...
North America
Millennials Sound Off: Their 20 Favorite Booze Brands
Happy Booze-giving! We asked 500 21+ Millennials to tell us their favorite ...
North America
Millennials’ Black Friday/Cyber Monday Plans By Gender & Ethnicity
We're zooming in on our exclusive Millennial shopping data to look at the way di...
North America
Lego’s Holiday PR Win: The Friday Don’t Miss List
Lego’s brilliant holiday present for parents, the brewing Black Friday backlash...
North America
3 (Real) Holiday PR Fails To Learn From
Ho, ho, oh noooo. Holiday marketing is in swing, and we've already witnessed mor...
North America
Infographic Snapshot: Millennials’ Black Friday & Cyber Monday Shopping Plans
We surveyed 1000 13-33-year-olds to find out their holiday shopping plans, from budge...
North America
The Boy in the Barbie Ad: Gender-Challenging Marketing
Millennials continue to show that they're rethinking gender norms, and brands ar...
North America
Millennials & Thanksgiving: 5 Stats to Eat Up
How will Millennials be celebrating turkey day? We've got the stats on their pla...
North America
The Williamsburg Reality Show & Uber For Breakups: Friday Don’t Miss List
The online reality show (parody?) putting Williamsburg Millennials in the viral spotlig...