Articles
North America
How 5 Classic (Old) Brands Have Stayed Relevant With Young Consumers
In an age of scrappy startups, and a generation that prizes innovation over brand loy...
North America
The New Frontiers of Sponsored Content
As the reach of traditional marketing continues to weaken, and young consumers spend mo...
North America
How Fans Became the New Boss: 5 Questions With Viacom Lab
Keeping fans happy has become increasingly important for brands. We talked to Viacom�...
North America
Kim K’s Kimoji Klothing is Koming: The Friday Don’t Miss List
Kim Kardashian’s wildly successful Kimoji brand is growing, how 360 video is giving cla...
North America
Social Media Trends With Staying Power
Yes, lots of social media trends are gone as fast as they start, but some continue to f...
North America
The Stories That Went Viral This Prom Season Say A Lot About Today’s Teens
From dress code controversies to style that went viral, the prom 2K16 stories that sp...
North America
Lenses, Discover & Video, Oh My: Snapchat Marketing Roundup
Snapchat's marketing star has had a meteoric rise. Here's how brands are ma...
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Millennials Sound Off: The 17 Companies They Most Want To Work For
We asked 800 Millennials 18-33-years-old, “If you could work for any company in...
North America
Growing Up In the Age of Likes: The Friday Don’t Miss List
What it’s like to be a teen girl growing up in the social media age, how Bud Li...
North America
Infographic Snapshot: Millennials on Weddings
To keep up with the generation changing weddings, we asked 800 18-33-year-olds all ab...
North America
The Rising Demand For LGBT Characters
Hollywood is being put on blast by online campaigns that are passionately demanding m...
North America
3 Brands Turning Data Into Creative Campaigns
Taking consumer data and turning it into creative, engaging marketing is a brand trend ...