Articles
North America
How Millennials Want Brands To Handle PR Scandals
With more brands making their political views known than ever before, the chances of ...
North America
The Internet Feels For #HurtBae on The Viral List
A video of exes confronting each other has the internet hurting, the new Starbucks coll...
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Travel Meets Tech: How the Industry Is Digitally Catering to Young Travelers
To cater to the next generation of travelers, the travel industry is tapping into the...
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Mic Knows How to Speak Millennial: Insights From Millennial 20/20 Speakers
Mic's CSO, who will be speaking at the upcoming Millennial 20/20, answers f...
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Millennials & Gen Z’s 20 LEAST Favorite Clothing Brands
We asked 1000 13-34-year-olds to tell us what their least favorite clothing brand is,...
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Brands Playing With Snap Spectacles Marketing
Spectacles are a hot item, still available exclusively through pop-up bots, but some ...
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Inexplicable #BackpackChallenge Tops The Viral List
The latest #Challenge sweeping high schools and Twitter, the kitchen gadget that’s gone...
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How Aldo Is Connecting With Millennials: Insights From Millennial 20/20 Speakers
We’re getting insight on connecting with and selling to Millennials from some of Millen...
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Millennials’ Love Affair With Amazon, In 4 Charts
How much do Millennials love Amazon? Oh, we’ve counted the ways…
Over years of surveyi...
North America
Millennials & Gen Z’s 20 Favorite Clothing Brands
We asked 1000 13-34-year-olds to tell us their favorite clothing brands… ...
North America
5 Marketing Lessons We Learned from Super Bowl LI
It’s the biggest marketing night of the year, and it offers plenty of lessons about the...
North America
Beyoncé’s Beybies Break The Internet: The Viral List
Beyoncé’s hard-to-miss announcement breaks an internet record, A teen series is causing...