Articles
North America
6 Indie Beauty Brands To Watch (& Learn From)
Millennials & Gen Z are buying into beauty in droves, and these six brands are on...
North America
10 Brands Young Men Say Understand Them Best
Millennial & Gen Z males are embracing a new era of manhood and want brands to get ...
North America
Young Women Say These 10 Brands Understand Them Best
As feminism goes mainstream, Millennial & Gen Z females want brands to depict a d...
North America
The 15 Issues Gen Z & Millennials Are Most Passionate About
As Millennials & Gen Z continue to drive today’s social and political movem...
North America
The Great Selfie Olympics of 2018 is on The Viral List
The great selfie Olympics is happening now on Twitter, CoverGirl continues to make stri...
North America
2018 Toy Fair: 3 Trends Sweeping the Industry
Toy brands big and small came together at the New York Toy Fair to give a glimpse into ...
North America
3 Ways TV Tech Is Keeping Up With Young Consumers
With young consumers increasingly watching content on laptops and smartphones, many h...
North America
10 Brands Millennials & Gen Z Say Do The Most (And Least) Social Good
We asked 1000 13-35-year-olds to tell us the brands that they think does the best job...
North America
McDonald’s Happy Meal Gets a Little Less Happy on The Viral List
McDonald’s cuts the calories from Happy Meals, Snapchat’s massive redesign over the wee...
North America
Why Teens Can’t Get Enough of Slime (& Other ASMR Trends)
Oddly satisfying slime videos continue to capture teens’ coveted attention, so ...
North America
Young Men Want Advertisers To Stop Using These 15 Stereotypes
Millennial & Gen Z males are redefining masculinity and embracing the gender blur...
North America
15 Gender Stereotypes Young Women Wish Advertisers Would Stop Using
Wondering how to reach Millennial & Gen Z females today? We asked 13-35-year-olds...