Articles
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Infographic Snapshot: The Viral Food Trends Millennials and Gen Z Have Actually Tried
We asked Millennials and Gen Z which food trends they’ve actually tried to get a pulse ...
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The LaCroix Effect: 5 Brands Taking Cues From The Cult Favorite
As sales of sugary drinks plummet, LaCroix got it right with Millennials. Here’...
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Half Of Young Consumers Ignore This Kind Of Ad
Young consumers are known for their ad avoidance, so we wanted to know what types of ...
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The Best Place For Ads, According To Young Consumers
With so many ways to reach young consumers, it’s hard to know just what’s...
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Wendy’s Drops Mixtape and Fans Love it on The Viral List
Wendy’s takes their Twitter roasting to the recording booth, Heineken’s subtly racist a...
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The Gun Control Debate: Where Young People Stand & What They Expect From Brands
We culled through our data to find out more about young people’s rising priorit...
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Millennials & Gen Z’s Favorite Tech Brands, Ranked
Tech brands top the list of the kinds of brands young consumers are most loyal to and...
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The Devices Millennials & Gen Z Plan On Buying This Year
We know young consumers are tech-obsessed, but what gadgets are they actually buying?...
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Are People Really #Delet(ing)Facebook?
#DeleteFacebook is gaining traction on social media and Google searches, a body posit...
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The Top Things Millennials & Gen Z Have Discovered Because Of Influencers
As influencer marketing matures, we wanted to know what products, brands, entertainment...
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SXSW 2018: The 3 Biggest Takeaways For Brands
We looked at the top trends coming out of SXSW to see how brands can stay current wit...
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20 Wedding Trends Millennials Say Are On The Rise
Millennials have been slow to say “I do,” but as more of them step up to the altar, the...