Articles
North America
The 12 Biggest Food Trends Right Now, According to Millennials & Gen Z
The sushiritto is so last year. Young foodies let us know what food trends they’ve been...
North America
What Millennial Debt Looks Like, In 4 Charts
Millennials are notoriously burdened with debt, but what exactly does that debt look li...
North America
The “Startup Generation” Just Wants to Work for These Big Companies
Our data on the 10 companies that Millennials want to work for most reveals that the ...
North America
The Break-Up Video That Broke the Internet is on The Viral List
A famous YouTube couple announced their break-up in a very viral video, an 11-year-old ...
North America
4 Unlikely Places Going Luxe For Young Consumers
Traditionally low-end brands are going luxe to lure young consumers, upping their exp...
North America
Gen Z & Millennials’ Favorite Athletic Brands—& Which They Really Think Are Cool
YPulse’s new brand tracker scores reveal which athletic brands are really young consume...
North America
Tech Dominates The List of Companies Gen Z Wants to Work For
As Gen Z gears up to enter the workforce, we wanted to know what companies they want ...
North America
What Spotify Knows About The Streaming Gen
Millennials have changed the music industry irrevocably, and their streaming behavior...
North America
J.Crew’s Feminist T-Shirt For Boys Ignites Debate on The Viral List
A feminist J.Crew t-shirt for boys has ignited a debate between parents, Weezer finally...
North America
The Warby Parker of Wedding Dresses Knows What Millennial Brides Want
Startups are reshaping the wedding industry, and digital, direct-to-consumer wedding ...
North America
A Video Game Made Teens’ List Of Top Prom Trends
For teens, prom is no longer just a dance—it’s a place to push the status...
North America
Millennials & Gen Z Want Different Kinds of Vacations
Millennials and Gen Z are enthusiastic travelers, but they won’t just take any ...