Articles

The Surprising Number of Millennials Who Planned to Do Dry January This Year
Did 2021 kill Dry January? We asked Millennials 21+ if they planned to join in the now-...
#BeanDad Is The First Internet Villain of 2021 on The Viral List
“Bean Dad” got backlash on Twitter for not opening a can for his daughter and d...
The Life Events Gen Z & Millennials Are Most Looking Forward to in 2021
Young consumers’ life plans might’ve been impacted by the pandemic—but going into 2021,...
The Top Things Impacting Young People’s Mental Health—and Their Top Coping Mechanisms
At the end of a chaotic and challenging year, we asked Gen Z and Millennials to tell us...
These Are Gen Z & Millennials’ Favorite Video Games Going into 2021
After a huge year for gaming, these are Gen Z & Millennials’ favorite video games g...
The Majority of Gen Z & Millennials Have A New Year Resolution—Here’s What They Are
We asked Gen Z and Millennials all about their resolutions for 2021 to find out what’s ...
And YPulse’s Most-Read Article of 2020 Is…
In a crazy year for Gen Z and Millennials, what was our most-read article? Our most pop...
15 Things From 2020 That Gen Z & Millennials Actually Want To Keep Going
Young consumers’ lives were changed completely in 2020—and over half say there are chan...
2021 is Finally Here—This is What Experts Are Predicting for the Year
We rounded up the biggest predictions about food, retail, tech, and entertainment for 2...
These are 10 of Gen Z and Millennials’ Top Brands Leaving 2020
YPulse’s brand tracker data shows how industries fared over a tumultuous year, and whic...
6 of the Biggest Viral Stories of 2020
The biggest viral stories this year include video games, calling out influencer privile...
3 Things Brands Should Have Learned About Social Media This Year
A lot happened on social media during this historic year—and these are three lessons al...
Scroll to the top of the page