Articles

How Twitch is Becoming a Youth Marketing Mainstay
As Twitch becomes more mainstream, these brands are getting onto the game streaming pla...
This Is How Many Gen Z & Millennials Have Bought New Gaming Consoles
It’s still hard for young consumers to get their hands on the newest gaming consoles—so...
Gen Z & Millennials on Encrypted Messaging Apps, In 3 Charts
We turned to our on-demand survey platform to find out what’s really going on with Gen ...
The Ranking of Gen Z & Millennials’ Favorite Video Streaming Services Is Full of Surprises
Which video streaming service is Gen Z and Millennials’ favorite right now? We asked, a...
Bernie And His Mittens Have Become A Massive Meme on The Viral List
Bernie and his mittens have become a massive meme, people are obsessed with the fashion...
5 Fast Food Brands Reinventing Celeb & Influencer Collabs
During a tough year for the restaurant industry, these fast food brands turned to good ...
This App Wants to Tackle Gen Z & Millennials’ Anxiety & Burnout 
This newly launched app is offering affordable options to help with young people’s ment...
Some of YPulse’s Biggest Predictions for 2021
YPulse’s forecast for 2021 includes streaming overload solutions, redefining wellness, ...
TikTok Is Making Sea Shanties Cool Again on The Viral List
TikTokers are getting into sea shanties, Olivia Rodrigo’s debut song is breaking stream...
Here’s How Mtn Dew Is Speaking Directly to Young Gamers
After a year when young consumers doubled down on gaming, Mtn Dew’s marketing is aggres...
This is How Gen Z & Millennials Feel About the Capital Riots & Impeachment
On the day of the impeachment hearings, we asked young people how they felt about the C...
Gen Z & Millennials’ Top Financial Priorities Right Now
After a year of economic change, what are young people’s biggest financial priorities? ...
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