- Nov 12 2019
Young Shoppers Are Choosing Secondhand Clothing—Here’s How Big Brands Are Dealing
As secondhand marketplaces like Thredup and Depop win over Gen Z and Millennial shoppers, big brands are finding ways to tap into the trend…
- Nov 11 2019
This TV Show is Both Gen Z’s & Millennials’ Favorite of All Time
When we asked Gen Z & Millennials their favorite shows of all time, this is the series that won out among both generations… Despite their cord-cutting and rampant social media use, fears that young viewers…
- Nov 08 2019
Friendsgiving Pringles Break The Internet on The Viral List
This week, a special Friendsgiving Turducken Pringles kit was in high demand, a new term for being single was coined—and immediately started a fight, news of CGI bringing an actor back to life is sparking…
- Nov 07 2019
These Issues Will Decide Gen Z & Millennials’ Votes In the 2020 Election
As the 2020 Presidential Election approaches, understanding the political views of Gen Z and Millennial voters is essential…
- Nov 06 2019
How Many Young Consumers Are Actually Buying Concert Tickets?
Young consumers crave experiences and are incredibly passionate about music—but how many are actually buying concert tickets? We explore their spending on live music, in four stats…
- Nov 05 2019
The Number of Young Consumers Who Celebrate Friendsgiving Has Doubled In 5 Years
The number of young consumers who celebrate Friendsgiving has doubled since 2014, and the trend is hopping generations. Here’s how the Millennial holiday got to where it is now… YPulse has been tracking the Friendsgiving…
- Nov 04 2019
How Gen Z & Millennials Have Fueled a Fake Meat Food Rush
In short order, fake meat has become a must on fast food menus. Here’s how quickly the plant-based food rush has grown, and how young consumers have fueled its rise… Back in 2017, YPulse called…
- Nov 01 2019
Gen Z’s “Ok Boomer” Battle Cry Is On The Viral List
“Ok Boomer” is the generational comeback that’s trending with Gen Z (and making them money), the internet has thoughts about Netflix’s new speed-viewing, it’s already #holidayszn on TikTok, and more stories, news, and memes about…
- Oct 31 2019
Lisa Frank, Disney+, and Fortnite Had Some of the Best Marketing This Month
The best youth marketing this October includes Disney+ going extra on Twitter and Fortnite blowing up their own game… From social media stunts to IRL experiences that made Millennials swoon, food trends to TikTok challenges,…
- Oct 30 2019
How Burger King Seriously Boosted Their Brand Scores With Gen Z & Millennials
Our youth brand tracker shows that just one thing that Burger King this year gave their scores a serious spike among young consumers…