- Aug 22 2019
Three in Four Young Consumers Are Gaming Every Week: Here’s What Brands Need To Know
Our trend The State of Gaming asks brands to rethink the way games are impacting young consumers’ lives and, more importantly, who the young gamer is, to keep up with this growing industry…
- Aug 21 2019
3 Ways Retail Brands Are Winning Over Millennial Parents
How can brands keep their Millennial customers as they become first-time parents, and build affinity with the next generation at the same time? We looked into three promising retail strategies… Millennial parents are a powerful…
- Aug 20 2019
It’s Official: All Beer Has a Millennial Problem
For years, craft beer has been the boon of the industry, but it’s becoming clear that all beer might have a Millennial problem…
- Aug 19 2019
Gen Zs Are Doing These Things on Their Phones More Than Millennials
How are Gen Z and Millennials using their phones? Not the exact same ways. Here’s what Gen Z is doing more than Millennials on their mobile devices each day…
- Aug 16 2019
Why You’re Seeing “Hot Girl Summer” Everywhere, On The Viral List
Hot Girl Summer is the defining meme of the season, brands are already swooping in with pumpkin spice everything, brand watchdog Estée Laundry has put Ulta Beauty on the hot seat, and more of what…
- Aug 15 2019
How This Gender-Free Brand Is Appealing to Cause-Driven Gen Z & Millennials
Young shoppers expect the places they shop to be inclusive, but some heritage brands are struggling to get on board. There’s a lot they could learn from The Phluid Project… The Genreless Generation is demanding…
- Aug 14 2019
Two in Five Young Consumers Have Spent Money In or On an App—Here’s What They’re Buying…
Young consumers are spending big mobile money—here are the top 16 things they’ve purchased in an app…
- Aug 13 2019
How Quizzes Came to Rule Online Shopping for Millennials
Quizzes aren’t just entertainment for young consumers—they’re also the hottest retail trend for brands trying to reach them…
- Aug 12 2019
Gen Z & Millennials’ 11 Favorite Apps Right Now
Is it gaming, chatting, shopping, social media, or streaming that keeps young consumers glued to their phones? We asked their favorite apps to find out… Gen Z and Millennials report looking at their phones an…
- Aug 09 2019
Disney’s Remake Mania Has Gone Too Far For Nostalgic Millennials On The Viral List
No one wants a Home Alone remake, it’s time to find your text door neighbor, a cafeteria is a universally relatable meme, and more news you need to know……