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5 Creators Gen Z Loves That Brands Should Know

Many of Gen Z’s favorite creators are lesser-known names with millions of followers and loyal audiences…

Written and Edited by the YPulse Editorial Team

Sep 24 2026
North America

KEY TAKEAWAYS

Gen Z’s favorite creators are often “under-the-radar” influencers that have millions of followers—even if they aren’t household names
Creators like Jordan Howlett and Spencer Barbosa have connected with Gen Z thanks to their personality and relatability
Tini Younger, HopeScope, and Jynxzi tap into the content Gen Z already loves: food videos, shopping hauls, and gaming streams

There are thousands of creators showing up on Gen Z’s FYPs right now, but many of their favorites may not be the names brands know best. In YPulse’s Celebrities and Influencers survey, we ask Gen Z to name their favorite content creators and why* as an open-ended question, letting them name any creator that comes to mind. Gen Z’s responses show just how fragmented their creator fandom can be. Out of the more than 600 creators named, nearly 300 of them were only mentioned once, even mainstream creators with massive followings. (What do you mean, only one person said Brittany...