While influencer fatigue has been very real in recent years, it hasn’t erased Gen Z’s trust in content creators completely. In fact, just last week, we told you how Gen Z’s trust in online creators has grown over the past six years. Young consumers continue to turn to them for entertainment every day, as well as product recs, honest opinions, and info they can actually apply to their own lives. For brands, this means creator partnerships are still one of the most effective ways to reach young consumers—but finding the right creator matters more than ever. When we ask Gen...
7/15/26
Celebrities and Influencers Report
Most Gen Z and Millennials trust online influencers and content creators in 2026, but that trust ...
Read the report
