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Gen Z’s Trust in Creators Has Only Grown Since 2020

Gen Z trusts creators and influencers more than ever… 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z’s trust in YouTubers and TikTokers has grown significantly since 2020
  • Trust is rising across the creator economy as Instagrammers, Snapchatters, bloggers, and podcasters are all seeing increases
  • While other public figures lose trust or remain stagnant, this group is more reliable than ever to connect with Gen Z
The public figures Gen Z trusts aren’t the same as previous gens, who often turned to the most recognizable figures—news anchors, actors, or other mainstream celebs—for credibility. Instead, their give their trust to the public figures who feel authentic and relevant to them, not simply those  with biggest following or the most fame. Read: influencers, of any size and any name recognition.   In YPulse’s Celebrities and Influencers survey, we ask 13-39-year-olds which public figures they trust most, from a list of over 20 groups, including everyone from police officers to athletes, and of course, online creators. It’s a question...

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