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Which Social Platform is Gen Z Really Watching Ads on?

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The ads that actually capture Gen Z’s attention aren’t on the social platform you’d expect—and that can make all the difference for brands... 

TL;DR

  • Social media is where ads still break through for Gen Z, but not all equally
  • YouTube is the top platforms where ads are capturing Gen Z’s attention
  • That attention is driving purchases among Gen Z consumers more than other platforms, too
To capture Gen Z’s attention, every second counts. Social media is by far the top place they last saw or heard an ad that made them want to buy something, beating out every other source including ads on streaming services, video games, and music platforms. But since every penny of ad spend counts too, it’s vital...

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