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Gen Z’s Real Relationship with AI Music—in 3 Stats

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AI music is being talked about more than ever online, but Gen Z’s relationship with it is more complicated than the hype suggests….

TL;DR

  • Much of Gen Z’s exposure to AI music and AI-generated playlists is happening passively
  • Only a small minority have used AI to create their own songs, but the number could grow
  • Brands should be cautious about embracing AI music for now
The music industry is in the middle of one of the biggest shakeups since streaming: AI-generated music. Every day, thousands of AI-generated songs are uploaded to streaming services; AI artists are finding their way onto charts; and AI-created tracks are going viral on TikTok. And at first glance, it might seem like Gen Z is...

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