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Gen Z’s Real Relationship with AI Music—in 3 Stats

AI music is being talked about more than ever online, but Gen Z’s relationship with it is more complicated than the hype suggests….

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Much of Gen Z’s exposure to AI music and AI-generated playlists is happening passively
  • Only a small minority have used AI to create their own songs, but the number could grow
  • Brands should be cautious about embracing AI music for now
The music industry is in the middle of one of the biggest shakeups since streaming: AI-generated music. Every day, thousands of AI-generated songs are uploaded to streaming services; AI artists are finding their way onto charts; and AI-created tracks are going viral on TikTok. And at first glance, it might seem like Gen Z is driving the trend given their quick adoption of AI chatbots. But YPulse knows Gen Z’s relationship with AI is complicated. YPulse’s AI (Artificial Intelligence) data shows nearly half (47%) of 13-24-year-olds dislike content—including music—being made by AI instead of people. Another 35% are concerned about...

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