The music industry is in the middle of one of the biggest shakeups since streaming: AI-generated music. Every day, thousands of AI-generated songs are uploaded to streaming services; AI artists are finding their way onto charts; and AI-created tracks are going viral on TikTok. And at first glance, it might seem like Gen Z is driving the trend given their quick adoption of AI chatbots. But YPulse knows Gen Z’s relationship with AI is complicated. YPulse’s AI (Artificial Intelligence) data shows nearly half (47%) of 13-24-year-olds dislike content—including music—being made by AI instead of people. Another 35% are concerned about AI using artists’ voices to create music. And yet, they are constantly participating in trends that involve AI-generated music, whether turning their texts into gospel songs or using AI-generated audios for their TikToks. So, before your brand starts using AI audios in social campaigns or creating your own AI-generated songs to target Gen Z, it’s worth understanding where they actually stand with AI music. In YPulse’s Music and AI...
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