It’s officially summer blockbuster season, and some of the year’s biggest titles are about to hit theaters. From Spider-Man: Brand New Day to The Odyssey, these movies are shaping up to influence Gen Z’s summer plans just as much as their vacations, concerts, and weekend hangouts. Across regions, teens and young adults are driving theatrical attendance, so the films they show up for will help define some of the season’s biggest cultural moments. But while Gen Z in both Europe and North America may be buying tickets, showing up opening weekend, and participating in movie fandoms, the films motivating them aren’t always the same. Global franchises may dominate headlines, but cultural preferences, regional fandoms, and varying levels of IP attachment mean the movies generating the most excitement can differ from market to market. In exclusive YPulse data, available in our Pro data dashboard, we ask 13-39-year-olds in Western Europe and North America, “Which movies, if any, are you planning to buy tickets to see this summer?” Since we...
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