Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Gen Z is Turning YouTubers into Box Office Giants

PDF

Wondering who the next big director or IP is? Look no further than YouTube…

TL;DR

  • The Amazing Digital Circus: The Last Act is the first major animated YouTube-to-box office success
  • Three of the year’s biggest breakout hits—Backrooms, Obsession, and Iron Lung—all come from YouTuber directors
  • Brands should consider partnering with YouTubers to create ads that actually resonate with young consumers
Thanks to the long-term fandoms they’ve built online, many YouTubers are breaking into making mainstream entertainment—and they’re bringing their subscribers with them. MrBeast’s Beast Games on Prime Video reached 50M viewers in just 25 days last year, becoming Amazon’s biggest unscripted series ever. Salish Matter and her father’s Netflix series quickly turned into a top-performing...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?