article

Wellness Means Fighting Brainrot to Gen Z

Gen Z’s definition of wellness is changing with their priorities again, now encompassing far more than exercise and even mental health…

Written and Edited by the YPulse Editorial Team

Jun 11 2026
North America

KEY TAKEAWAYS

Gen Z’ s definition of wellness has expanded dramatically over the last four years
More Gen Z are actively exercising their brains, fueled by concerns about real brainrot
Their social lives are part of wellness now as they seek community to combat their loneliness

For previous gens, wellness meant working out. But over the years, that definition has expanded significantly. Back in 2022, YPulse explored in our What is Wellness? trend report how Millennials helped shift wellness conversations away from weight loss and more toward strength and holistic health. Gen Z then expanded that definition by putting mental health on equal footing with physical health. Fast forward nearly four years, and Gen Z’s definition of wellness has evolved into a bigger picture of their identity, becoming a way they track and assess their overall quality of life. YPulse’s Health and Fitness data shows...