Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Wellness Means Fighting Brainrot to Gen Z

PDF

Gen Z’s definition of wellness is changing with their priorities again, now encompassing far more than exercise and even mental health…

TL;DR

  • Gen Z’ s definition of wellness has expanded dramatically over the last four years
  • More Gen Z are actively exercising their brains, fueled by concerns about real brainrot
  • Their social lives are part of wellness now as they seek community to combat their loneliness
For previous gens, wellness meant working out. But over the years, that definition has expanded significantly. Back in 2022, YPulse explored in our What is Wellness? trend report how Millennials helped shift wellness conversations away from weight loss and more toward strength and holistic health. Gen Z then expanded that definition by putting mental health...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?