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3 Brands Who Made Viral Creator Content Work for Them

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These three brands got the memo that Gen Z’s own content and ideas can make the best campaigns… 

TL;DR

  • Dr Pepper transformed a viral user-created jingle into a national ad—after everyone begged them to
  • Staples leaned into an employee influencer by commenting on their posts and even inviting them to HQ
  • Batiste turned a single post about The Secret Lives of Mormon Wives’ Jen Affleck’s “greasy hair” into a full-on social campaign
It pays for brands to be chronically online. Even when Gen Z isn’t directly tagging or naming your brand, the conversations they’re having online—jokes, callouts, offhand comments—can quickly evolve into real brand opportunities. The brands that are listening closely and moving in fast are the ones able to turn those moments into meaningful engagement, and...

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