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Squishy Dumplings are Gen Z’s New Labubus on The Viral List

Brands playing on the KitKat heist, squishy dumpling crazy, and Gen Z’s Mrs. Magic life reflections are all going viral…

Written and Edited by the YPulse Editorial Team

Apr 3 2026
North America, Western Europe

KEY TAKEAWAYS

Europe’s 12-ton KitKat heist is taking over social media, sparking memes and brand statement parodies
Squishy dumplings from Five Below are the latest “it” collectible
Gen Z is reflecting on life priorities, swapping superficial goals for what truly brings them joy

Every brand is commenting on the Kit Kat heist Another heist just happened in Europe and no, it’s not a sequel to the Louvre situation. This time, it’s somehow even more random: a massive KitKat robbery. On March 26, a truck carrying around 12 tons of Formula 1 car-shaped KitKat bars reportedly disappeared while en route from Italy to Poland. (And oddly enough, this isn’t even the first large-scale chocolate theft the region has seen.) KitKat later confirmed the theft in an “Official Statement” across social channels—looking eerily similar to the recent fake apology trend format—and the situation quickly turned...