Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

The Top 10 Social Media Platforms Tweens Use—and Why

PDF

Tweens are on social media earlier than ever, and it’s one of their biggest sources of entertainment…

TL;DR

  • Tweens are getting on social media earlier than any generation before, starting at 8-years-old on average
  • Video-first platforms are their most-used, drawing them in with entertaining content and creators
  • As tweens get older, more shift toward messaging platforms to connect with friends
Growing up, today’s tweens didn’t rely on cable TV as their main source of entertainment. Instead, their fun has always lived on tablets and smartphones, often through social media. From watching their favorite creators on YouTube to scrolling TikTok for viral dances or gaming streams, for years social media has been tweens’ playground, their TV,...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?