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What Wins Gen Z Over in Loyalty Programs

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While brand loyalty isn’t guaranteed from young adults, it can be earned through the right rewards…

TL;DR

  • While young consumers aren’t fully committed to most brands, rewards programs can build brand affinity (if done right)
  • Getting something for free is the number one perk young adults find appealing in loyalty and rewards programs
  • Discounts and coupons are key, as they help these already cash-strapped young consumers stretch their money
YPulse has said many times before that most young consumers consider themselves “loyal-ish” to brands—they’re not fully committed, but they’re not indifferent either. But in that middle ground, brands do still have a chance to win them over. One of the most effective ways to do that is through loyalty and reward programs. YPulse’s Brand...

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