Streaming services and social platforms are all fighting for Gen Z’s attention. But more often than not, they share it. Instead of sitting down in front of one screen, Gen Z is bouncing between their devices, watching whatever their algorithm serves up next. One minute it could be a full-length episode on Netflix, the next a clip on TikTok, followed by a deep-dive explainer video on YouTube. And in the past few years (basically, since TikTok exploded), social platforms aren’t just for quick clips anymore; they’re producing content that looks and feels like traditional TV. Think TikTok microdramas or long-form...