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The Top 10 Brands Gen Z and Millennials Are Loyal To

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While many young consumers tend to be “loyal–ish” rather than fully brand loyal, there are still a few brands that have them hooked… 

TL;DR

  • Young consumers’ brand loyalty is layered: they have fave brands, but are willing to switch up if their prices or values change
  • Tech brands like Apple, Samsung, Sony, and PlayStation inspire some of the strongest loyalty
  • McDonald’s maintains loyalty among young consumers thanks to nostalgia, affordability, and rewards
Brand loyalty doesn’t look the same for young consumers as it did for previous gens. Instead of sticking with one company no matter what, many Gen Z and Millennials take a more flexible approach. In fact, YPulse’s Brand Loyalty data shows most young consumers consider themselves “loyal-ish” to most brands—not completely committed, but not indifferent...

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