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Gen Z Wants a Coastal Kennedy Summer on The Viral List

Gen Z’s Kennedy summer dreams, McDonald’s CEO’s stiff burger tasting (and the comments), and ACOTAR’s return are all going viral… 

TL;DR

  • Gen Z is imaging a “Kennedy Summer” for 2026, marking this year’s first rebranding of luxury
  • Gen Z turned a video of McDonald’s CEO awkwardly tasting the new burger into a meme and rival chains got in the comments
  • After a four-year wait, Sarah J. Maas announced the next installments of her bestselling series on Call Her Daddy, sending #BookTok into a frenzy
2022’s Coastal Grandma is 2024’s Mob Wife is 2025’s Yuppie Revival is 2026’s Kennedy Summer   YPulse told you to expect the romanticization of traditional luxury every year, and we’re seeing it once again in Gen Z’s new “Kennedy Summer” trend. As young viewers tune into Ryan Murphy’s new FX show Love Story—which follows John F....

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