Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North AmericaWestern Europe

Gen Z Wants a Coastal Kennedy Summer on The Viral List

PDF

Gen Z’s Kennedy summer dreams, McDonald’s CEO’s stiff burger tasting (and the comments), and ACOTAR’s return are all going viral… 

TL;DR

  • Gen Z is imaging a “Kennedy Summer” for 2026, marking this year’s first rebranding of luxury
  • Gen Z turned a video of McDonald’s CEO awkwardly tasting the new burger into a meme and rival chains got in the comments
  • After a four-year wait, Sarah J. Maas announced the next installments of her bestselling series on Call Her Daddy, sending #BookTok into a frenzy
2022’s Coastal Grandma is 2024’s Mob Wife is 2025’s Yuppie Revival is 2026’s Kennedy Summer   YPulse told you to expect the romanticization of traditional luxury every year, and we’re seeing it once again in Gen Z’s new “Kennedy Summer” trend. As young viewers tune into Ryan Murphy’s new FX show Love Story—which follows John F....

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?