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Gen Z Is Suddenly Debt-Free (Kind Of) on The Viral List

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Gen Z “fully paying off” tiny purchases, Punch the Monkey stealing brands’ hearts, and Gen Z taking care of business on their phones are going viral… 

TL;DR

  • Gen Z is joking about “fully paying off” everyday purchases
  • According to Gen Z, they’re not always just mindlessly scrolling on their phones, they’re “taking care of business”
  • Brands are jumping into internet culture, turning Punch the monkey’s viral moment into real-time marketing
On TikTok, Gen Z is sort of paying off their debt  Gen Z’s latest financial trend is all about celebrating their milestones—just not the kind you’d expect. On TikTok, creators are going viral for proudly announcing they’ve “fully paid off” something all by themselves. But note: that “thing” can be as small as a frozen...

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