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How YouTube is Gen Z’s TV—in 3 Stats

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In Gen Z’s eyes, YouTube is no different than TV, replacing cable just like streaming services have…

TL;DR

  • The majority of Gen Z streams YouTube on the biggest screen in the house
  • YouTube has “shows” they love, so many feel watching YouTube is no different than watching traditional television
  • A notable share say they’d rather watch TV content on YouTube than subscription streaming platforms
It’s no secret that Gen Z lives on YouTube. YPulse’s YouTube Effect trend report makes that clear: 99% of 13-17-year-olds and 97% of 18-24-year-olds watch videos on YouTube in some capacity, with 48% and 34% respectively saying they watch daily. And while it might not feel as “new” as TikTok—if TikTok can even be called...

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