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How Will Gen Z Watch the 2026 Super Bowl?

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Between cable, streaming, and even socials, this is where Gen Z and Millennials will tune into Super Bowl Sunday…

TL;DR

  • The majority of young people plan to watch the Super Bowl this year
  • Streaming now officially rivals cable for Super Bowl viewing among young consumers—except among Millennials
  • But YouTube has a role in Super Bowl streaming now, too, which could grow in the coming years
The Super Bowl has had trouble capturing young viewers in recent years, even when accounting for how many stream it in addition to cable viewers. Still, most Gen Z and Millennials do plan to watch the Super Bowl this Sunday. YPulse’s exclusive data shows 68% of 13-39-year-olds are planning on watching the Super Bowl in...

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