article

Gen Z’s Got Hella Money (…or Not) on The Viral List

TikTok’s “hella money” audio, the ominous saxophones, and workplace age jokes are all going viral…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z is showing off their “hella money” a.k.a. the very small financial wins that feel huge
  • Creators are using the saxophone score from Boyz n the Hood to describe moments that are clearly about to go wrong
  • Young workers are playfully roasting generational differences at work, comparing coworkers’ birth years to ancient (or very recent) times
On TikTok, Gen Z is showing off their “hella money” (even if it’s not true)  Gen Z is using a new TikTok audio to celebrate that fleeting, euphoric feeling of having a little extra cash. (Key word: little.) The sound comes from creator and songwriter Kell Martin (@shutthekellup), who’s known for turning off-the-cuff songs into content. On January 2, Martin posted a TikTok of himself beatboxing and repeating, “I got like hella money,” before cutting to a single $5 bill and jokingly calling everyone else poor. Since then, thousands of creators are using it for memes, dances, and lip-syncs that...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z is changing the night-out playbook, but Europeans and Americans don’t always play by the same rules… 

Article

These four brands have turned to audio formats to capture Gen Z’s fragmented attention…

Article

Grand Theft Auto’s fictional power couple, Zendaya’s laughing meme, and the iPhone 5’s resurgence are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?