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4 Takeaways from YPulse’s Top Behavioral Report of 2025

ICYMI, YPulse is breaking down the biggest takeaways on Gen Z’s media consumption habits from our top behavioral report of the year…

TL;DR

  • TikTok and YouTube continue to battle for teens’ attention
  • More teens boys than girls like to watch video on social media, but young consumers overall prefer watching video on streaming platforms
  • To save money, most young viewers opt for ad-supported streaming—and they expect those platforms to serve up personalized content
Young audiences bounce between streaming and social feeds nonstop—but the way they watch videos isn’t one-size-fits-all. Age and gender play a big role in shaping what they choose, and for many young viewers, it’s not about picking either streaming or social media. Brands need to understand how the two work together, especially as platforms like...

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