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The 6 Best Gen Z Marketing Trends of 2025

In 2025, these 6 marketing trends managed to capture Gen Z’s attention by targeting the celebs, humor, and viral trends that young people themselves started…

Written and Edited by the YPulse Editorial Team

Dec 15 2025
North America

KEY TAKEAWAYS

Brands tapped into recession-themed and dupe experience marketing campaigns, finding new, innovative ways to connect with Gen Z
Fashion moments dominated, with viral denim campaigns and collabs featuring Gen Z icons
Many brands used advertainment and meme marketing to entertain Gen Z and build personalities for their brand

This year, brands had to work harder, and smarter, than ever to catch young consumers’ attention. With Gen Z constantly swiping through endless content, and trapped in their algorithms, it’s not enough to just launch social marketing campaigns anymore. After all, YPulse’s Ad/ Marketing Effectiveness report shows 66% of 13-17-year-olds and 63% of 18-24-year-olds agree, “Advertisements usually bore me.” (And thanks to the algo, your brand’s followers might not even see those.) Standing out now means leaning in on Gen Z’s values and trends in an innovative way—whether that’s experiential, entertaining, or a vibe only your brand could pull off....