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Gen Z Wants to be an “Optimistic Millennial” on The Viral List

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The “In Your 20s” life-advice trend, the confusing-but-captivating boy band Boy Throb, and Millennial optimism are going viral…

TL;DR

  • Gen Z is romanticizing “Millennial era optimism”—the more hopeful lives Millennials seemed to have in the early 2010s
  • Young creators are sharing advice about things to do (or avoid) in their 20s, from big risks to niche decisions
  • Gen Z is loving viral boy band Boy Throb—except no one can tell if they’re sincere or a stunt
Gen Z are yearning for their “Millennial Optimism Era”   Gen Z is romanticizing the 2000s (again). This time, set to the indie-folk heartbreak hit “Blood” by The Middle East, Gen Z creators on TikTok are showing the archive pics that make them wish for the years where Millennial-core ran wild. Despite Millennials notoriously being dubbed...

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