Friendsgiving is far from a new concept—YPulse first reported on the rise of this holiday tradition among Millennials over a decade ago. It originally took off on college campuses as a way for students to put a spin on the typical family-centered Thanksgiving celebrations, often full of holiday stress and rigid expectations. Friendsgiving offered something different: the chance for young people to gather with friends in a low-pressure environment and celebrate community on their own terms. Over the years, the tradition has grown beyond campuses, cementing itself as a mainstay for many young people. It’s become less about replacing Thanksgiving and more about complementing it—adding another meaningful celebration into the mix that’s entirely theirs. And just like years in the past, in exclusive YPulse data (accessible in our Pro data dashboards), we ask 13-39-year-olds how many will be having a separate Thanksgiving-style meal with friends, either before or after the traditional holiday. Our data shows Friendsgiving remains a beloved tradition—especially for Gen Z young adults and Millennials: Nearly...
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