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Does Gen Z Want AI to Help Them Shop?

Recent headlines are hyping Gen Z’s AI shopping habits this holiday season, but YPulse data shows how they really want to use it…

Written and Edited by the YPulse Editorial Team

Nov 18 2025
North America

KEY TAKEAWAYS

Recently, there have been claims that Gen Z will rely on AI for everything this holiday season from Black Friday deals to choosing gifts
The main way young adults want to use AI when they shop is to compare prices and products
Gen Z wants to use AI to find gift ideas with personalized recs, but not to decide their final buy

The holidays are here and if you’ve seen the headlines, you’d think Gen Z is gearing up to let AI do most of their shopping for them. Articles claiming “Gen Z, millennials drive adoption of AI for holiday shopping,” “One-third of consumers plan to use AI for holiday shopping,” and “Most holiday shoppers will use AI to select gifts this year” have made it sound like young people are handing over their gift lifts to ChatGPT and calling it a day. To be fair, brands and AI platforms have recently announced countless AI integrations to help young consumers while shopping....