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New Creator Genres: Reddit-Reading Podcasters

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Gen Z loves social media creators and influencers who create niche content and cater to their unique interests. With brands always asking exactly what influencers they should be partnering with, YPulse’s Creator Genres Series introduces some of the hottest creators young people are watching in a given category. This time, we’re looking at creators who bring Reddit threads to life, turning wild and relatable stories into must-watch content…

TL;DR

  • Gen Z’s new favorite talk shows are podcasts read Reddit stories, not telling their own
  • Shows like Two Hot Takes, Smosh Reads Reddit Stories, and Comfort Level Podcast have all gained massive followings
  • Brands have the opportunity to sponsor podcast tours, live shows, and even collab with Reddit
A new genre has taken over podcast talk shows built entirely around reading Reddit threads—and not the hosts’ own. These creators pull dramatic or painfully relatable stories from people looking for advice or judgment on Reddit and give their own opinion, outside the platform. Most pack multiple stories into a single episode, sometimes on a...

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