How Does Gen Z Feel About Bad Bunny’s Halftime Show?

After all the news surrounding Bad Bunny’s halftime show, YPulse asked Gen Z how they feel… 

  • Bad Bunny headlining the Super Bowl was met with plenty of debate online
  • Despite the backlash, the majority of teens and young adults still plan on watching
  • Most Gen Z either love that he’s performing—making it a moment to celebrate diversity—or don’t really care
In 2026, Bad Bunny is set to headline one of the biggest stages in the world—the Super Bowl halftime show. The announcement was met with plenty of buzz online. Some fans, of course, celebrated the historic moment as it marks the first-ever Super Bowl halftime show performed entirely in Spanish and it sends a powerful message of inclusivity and representation for young audiences. But that same reason is why it sparked debate, with some conservative critics slamming the decision, taking issue with nearly every aspect of the Latin star’s image. Bad Bunny’s appeal has always come from his authenticity—his gender-fluid fashion choices, his refusal to conform to English-language pop, and his willingness to spotlight Puerto Rico’s struggles with gentrification and inequality. But that authenticity has also made him a target, so much so that groups like Turning Point USA even plan to host a “counterprogram” during his performance. Some non-supporters went so far as to petition for his replacement. (And deportation—despite him being Puerto Rican also means he’s a...

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